About Us

Watermelon is a diffuser brand in the care of The Watermelon Social Club. Watermelon represents the evolution of our team and the direction we want to take going forward. 

Watermelon is a brand that was built on the strength of community. The brand serves as a connector and storyteller through fabric, patterns and style. We as a brand always strive to remain authentic to the stories of our communities, from everyday living as a South African, or a young creative entrepreneur trying to break into their respective fields of industry.

Watermelon is an expression that strives to provide a unique perspective on “African Luxury” whilst remaining true to our founding values and ideals. Watermelon was built on the desire to redefine what luxury is through collaboration with creatives, fabrics and sustainable manufacturers.